There are mainly 3 types of SEO. On Page SEO, Off Page SEO and Technical SEO. According to all the three types of SEO, it is very important for us to optimize our website so that the website can rank on the first page. So let’s understand them all one by one.
On Page SEO
On Page SEO is a method by which we work on the internal factors of the website. Meaning we have to optimize the webpages of our website with many techniques.
There are many activities of On Page SEO by which we have to optimize our website.
To tell in simple language, in On Page SEO, we have to write SEO Friendly Article and optimize the content with our Targeted Keyword. And many other similar activities have to be done like working on Meta Tags and Optimizing.
On Page, you must be understanding to some extent from the name itself that in this we work on the page of our website. Now when I will tell you about the many activities of On Page SEO, then you will understand On Page SEO in a better way.
To start On Page SEO, the most important thing is to do Keyword Research. You can also say that On Page SEO starts with keyword research.
The better way you do Keyword Research, the better your On Page SEO will be. Because I have already told you that in On Page SEO, we have to optimize our article and meta tags and many other factors through our Targeted Keywords.
So the better you do Keyword Research, the better and better your On Page SEO will be.
While doing Keyword Research, we have to keep many things in mind. Like how to choose your Focus Keywords. It is very important to keep in mind many things like selecting LSI Keywords, selecting Long Tail Keywords, and many more.
Write SEO Friendly Article
After doing Keyword Research, you have to write SEO Friendly Article. If you write SEO Friendly Articles and optimize them properly, then your blog’s chances of ranking increase to a great extent. Because you must have heard that Content is the king. So you write SEO Friendly Article.
How to write post URL
Keep the URL of the post as short as possible and try to add your keywords to them.
Optimize the image while uploading it. Keep the size of the image low and put ALT tags.
Do Internal and External Linking
Do internal linking in your article and do external linking wherever necessary. With this, the user gets to know more and more knowledge and along with User Experience, Ranking also improves. Internal linking also increases traffic to your other pages. And both these activities also reflect Quality SEO.
Optimize Heading Tags
Use Heading Tags in a proper way. Use H1 Tag only once in the entire article.
Properly write and optimize Meta Title and Meta Description
Write the Meta Title well and write your Targeted Keywords or Phrase Keywords in it. Also pay attention to the length of the Meta Title.
Optimise Meta Description also and use Keywords and also pay attention to its length.
Meta Title and Meta Description is very important for the ranking of your website and for quality SEO. It is very important to optimize both of these in a proper way.
Off Page SEO
In Off Page SEO, we do not have to work on our website. Within this, we have to create backlinks on other websites, which increases the ranking of our website as well as the authority and website traffic of the website.
So let me tell you some techniques of Off Page SEO, by which work is done in Off Page SEO and backlinks are made.
- Profile Creation
- Guest Posting
- Forum Submission
- Directory Submission
- Blog Submission
- Article Submission
- PR Submission
- Documents Submission
- Image Submission
In Technical SEO, we have to work on the technical factors of the website. Which helps the search engine in crawling and indexing. So let me also tell you the names of some technical factors.
Website Loading Speed
Pay attention to the loading speed of the website. And remember that the loading speed of the website should not exceed 3-4 seconds. Try that the loading speed of the website is less than 3 seconds. This improves the ranking of your website on the Search Engine Result Page. And in today’s time, website speed has become very important. Which directly affects the ranking of the website.
Submitting a Sitemap
Sitemap is like a map of the website. Where there are files of all our website data, there is a roadmap, with the help of this Google Crawler easily crawls and indexes the website.
By creating a Robots.txt file, we tell the Search Engines that from which page of our website to crawl and which one should not.
Canonical Issue or Canonicalization
Due to URLs in the website, Canonical Issue is created, which is very important to fix.
Fix Broken Links
Many times Broken Links are created in the website, due to which whenever someone clicks on that link, he/she gets to see 404 or Page Not Found error. So that too has to be fixed.
There are many other Broken Links Factors.