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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO is a method by which the website is ranked on the first page of Google. In Search Engine Optimization, we optimize our website according to different SEO Factors, which increases the ranking of the website in SERP.
So there is an organic way in which we optimize the content of our website and website according to many SEO factors. Which helps Google to understand the website better, in crawling and indexing and in ranking. And because of all this, the ranking of the website increases.
Search Engine Optimization – You must be knowing to some extent from the name itself that in this we optimize our website according to the search engine. And the meaning of search engine is to understand you Google, I have already told you this.
Meaning in simple language, according to Google’s Ranking Factors, SEO Factors, we have to optimize our website, which increases the ranking of the website. And when the website ranks on the first page, then organic traffic will also start coming to the site.
If you consider this as an example, if you have a shop, but if no customers come and you do not sell a single item, then what is the use of having a shop? Your answer would be, absolutely NO!
In the same way, when you create a website and work on it, what will be your main objective, not only that visitors come to your website, many people come and see your blog. But if no visitors come, will you be able to get any benefit from your website. not at all!
Now this is the work of SEO. SEO is a method by which the website is ranked on the first page of Google, which brings organic traffic to the website.
Now let me ask you a question. Whenever you do some search on Google, do you visit page 3, 4 after page 2? Wouldn’t do it at all. Even you will hardly go to page 2 of the search result. Most of the people go up to 5-6 websites even above the Ranking Website on Page 1 and exit after getting the answer of the query they searched.
So just imagine that when visitors do not even go to page 2 after page 1 after searching anything in Google, then if your website will not rank on the first page of Google, then how will people see your blog, on your website? How will people come?
That is why SEO is important for any website so that by doing SEO of the website in a proper way, the website can be ranked on the first page of Google. So that more and more organic traffic comes to the website and the traffic of the website can be increased.
Top Advantages & Benefits of SEO for Your Business in 2022
- There are many benefits of doing SEO for a blog, let’s look at some important benefits.
- By doing SEO, the website can be ranked on the first page in the Search Engine Result Page.
- By doing SEO, the organic traffic of the website increases. And more and more people visit our website.
- Doing SEO increases the authority of your website. When you do SEO, the value of your website increases in the eyes of Google. Which helps to rank your article quickly. And when we also make Social Media Presence of our website, then the authority of our website increases even more.
- The Trust Ratio of the website increases. When you do SEO of the website in a proper way and your website ranks on the first position of Google. So Google’s trust on your website increases, due to which the articles published on your website are ranked quickly because by doing proper SEO, your website can rank on the first position of Google and in this way Google’s trust on your website goes on building. Is. And its advantage is seen in the ranking.
- Doing SEO makes the website User Friendly. And provides a good experience to the user. And the more the website is user friendly, the more it will help your website to rank.
There are mainly 3 types of SEO. On Page SEO, Off Page SEO and Technical SEO. According to all the three types of SEO, it is very important for us to optimize our website so that the website can rank on the first page. So let’s understand them all one by one.
On Page SEO
On Page SEO is a method by which we work on the internal factors of the website. Meaning we have to optimize the webpages of our website with many techniques.
There are many activities of On Page SEO by which we have to optimize our website.
To tell in simple language, in On Page SEO, we have to write SEO Friendly Article and optimize the content with our Targeted Keyword. And many other similar activities have to be done like working on Meta Tags and Optimizing.
On Page, you must be understanding to some extent from the name itself that in this we work on the page of our website. Now when I will tell you about the many activities of On Page SEO, then you will understand On Page SEO in a better way.
To start On Page SEO, the most important thing is to do Keyword Research. You can also say that On Page SEO starts with keyword research.
The better way you do Keyword Research, the better your On Page SEO will be. Because I have already told you that in On Page SEO, we have to optimize our article and meta tags and many other factors through our Targeted Keywords.
So the better you do Keyword Research, the better and better your On Page SEO will be.
While doing Keyword Research, we have to keep many things in mind. Like how to choose your Focus Keywords. It is very important to keep in mind many things like selecting LSI Keywords, selecting Long Tail Keywords, and many more.
Write SEO Friendly Article
After doing Keyword Research, you have to write SEO Friendly Article. If you write SEO Friendly Articles and optimize them properly, then your blog’s chances of ranking increase to a great extent. Because you must have heard that Content is the king. So you write SEO Friendly Article.
How to write post URL
Keep the URL of the post as short as possible and try to add your keywords to them.
Optimize the image while uploading it. Keep the size of the image low and put ALT tags.
Do Internal and External Linking
Do internal linking in your article and do external linking wherever necessary. With this, the user gets to know more and more knowledge and along with User Experience, Ranking also improves. Internal linking also increases traffic to your other pages. And both these activities also reflect Quality SEO.
Optimize Heading Tags
Use Heading Tags in a proper way. Use H1 Tag only once in the entire article.
Properly write and optimize Meta Title and Meta Description
Write the Meta Title well and write your Targeted Keywords or Phrase Keywords in it. Also pay attention to the length of the Meta Title.
Optimise Meta Description also and use Keywords and also pay attention to its length.
Meta Title and Meta Description is very important for the ranking of your website and for quality SEO. It is very important to optimize both of these in a proper way.
Off Page SEO
In Off Page SEO, we do not have to work on our website. Within this, we have to create backlinks on other websites, which increases the ranking of our website as well as the authority and website traffic of the website.
So let me tell you some techniques of Off Page SEO, by which work is done in Off Page SEO and backlinks are made.
- Profile Creation
- Guest Posting
- Forum Submission
- Directory Submission
- Blog Submission
- Article Submission
- PR Submission
- Documents Submission
- Image Submission
In Technical SEO, we have to work on the technical factors of the website. Which helps the search engine in crawling and indexing. So let me also tell you the names of some technical factors.
Website Loading Speed
Pay attention to the loading speed of the website. And remember that the loading speed of the website should not exceed 3-4 seconds. Try that the loading speed of the website is less than 3 seconds. This improves the ranking of your website on the Search Engine Result Page. And in today’s time, website speed has become very important. Which directly affects the ranking of the website.
Submitting a Sitemap
Sitemap is like a map of the website. Where there are files of all our website data, there is a roadmap, with the help of this Google Crawler easily crawls and indexes the website.
By creating a Robots.txt file, we tell the Search Engines that from which page of our website to crawl and which one should not.
Canonical Issue or Canonicalization
Due to URLs in the website, Canonical Issue is created, which is very important to fix.
Fix Broken Links
Many times Broken Links are created in the website, due to which whenever someone clicks on that link, he/she gets to see 404 or Page Not Found error. So that too has to be fixed.
There are many other Broken Links Factors.
There are a total of 12 types of SEO. A brief description and advantages of each are mentioned below.
1. White-Hat SEO
When you hear someone say white-hat SEO, that means the SEO practices that are in-line with the terms and conditions of the major search engines, including Google. White-hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine’s terms of service.
White-hat SEO practices are the best way to create a successful website. Here are a few white-SEO practices that you must follow strictly:
- Use keyword-rich, descriptive meta-tags
- Provide quality services and content to the website’s visitors
- Make your website easy to navigate
2. Black-Hat SEO
Black-hat SEO exploits weaknesses in Google’s search algorithm to rank higher in its search results. Spammy or paid link-building strategies, keyword stuffing, cloaking, etc., are used to get ahead in the search engine results. These practices give instant results, but they can impact your website negatively if detected by Google. Hence, it is advised to avoid black hat SEO.
3. Gray-Hat SEO
It’s an SEO practice that’s riskier than white-hat SEO. That’s because the gray-hat SEO practices belong neither to the white-hat nor black-hat category as the terms and conditions regarding the issue are unclear. However, using gray-hat SEO practices will not result in site ban from search engines. In simpler terms, the material or content that you publish in accordance with the gray-hat SEO remains ill-defined. Knowing the gray-hat SEO practices can save your website from losing traffic as you will be well-aware of the negative consequences, which will help you adopt fair practices.
4. On-Page SEO
On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience. Search engine optimization (SEO) for on-page factors includes
- Writing informative, relevant, and engaging content for your website’s users while optimizing for Google bots,
- Utilizing HTML tags to emphasize important sections of your material, and
- Checking for broken links or content duplication.
- Reducing the file size of photos.
- Structuring the URL for numerous pages to ensure they are clear and to the point.
5. Off-Page SEO
You can think of off-page SEO as everything you do outside of your website to help it rank higher in Google’s search results. It includes getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.
6. Technical SEO
The primary goal of technical SEO is to assist Google’s bots in successfully crawling, interpreting, and indexing your website’s pages. For example, creating an extensive XML sitemap and making your site mobile-friendly are only some tactics used to help web spiders filter and categorize your pages based on their content. For more information, see our post on technical SEO.
7. International SEO
International SEO improves your website’s organic traffic from different areas and languages. If you want to succeed at international SEO, you must cater to your target market’s cultural context and allow them to make transactions in their currency and language. Use the right format for dates and times based on the place they are listed. If they have any worries, converse in their native tongue. International SEO aims to create a good online experience for your target audience.
8. Local SEO
Local SEO strategy for local businesses is one of the most important types of SEO as it helps the business become more visible in local search results on Google. Local SEO helps businesses reach the local audience by analyzing their behavior through trillions of searches. If you use local SEO practices, then your local business has the opportunity to rank higher in the search results and the local map pack at the same time. This, in turn, helps grow your business and increase traffic to your website.
9. Ecommerce SEO
Ecommerce SEO is one of the best ways to get traffic by paid search, but the SEO costs are much less. It helps create your online store website to rank higher whenever someone searches for a product or service.
It’s important to have your website appear in the SERPs; else, you’ll lose critical access to potential and qualified ecommerce customers. If the competitors’ research, focus on homepage SEO, and website architecturing is done right, then ecommerce SEO can optimize your website to bring traffic and increase search volumes.
10. Content SEO
Another name in the list of types of SEO is Content SEO. It refers to creating unique content, be it writing, graphics, or videos, to structure your website, ranking it higher in SERPs. Three things must be considered while working with content SEOs – copywriting, site structure, and keyword strategy. It’s very important to balance all three, as, without quality content, your website cannot stand in the search results.
Moreover, it’s equally important to check the content after publishing as that before publishing. Keep track of how your content is performing. Make necessary changes, add new products, and apply several strategies to broaden the reach of your website.
11. Mobile SEO
Mobile SEO is a term used to describe optimizing a site for search engines while simultaneously ensuring that it is viewable properly on devices like mobiles and tablets. If a customer has a bad experience with a brand on their mobile phone, they may never return. If you want your clients to have the best possible experience, you need to apply this type of search engine optimization. It’s important to ensure that your site’s style, structure, and page speed don’t make mobile users change their minds.
12. Negative SEO
Negative SEO is an abhorrent and unethical sort of SEO practiced today. The goal of negative SEO is to lower your competitors’ search rankings so that you can overtake them or gain an advantage over them. Bad SEO techniques include breaking into someone’s site and creating a suspiciously large number of low-quality links to it and publishing negative feedback or reviews about them on numerous internet forums and discussion boards, etc. A person caught doing bad SEO can lead to a variety of legal issues.
Webmind Softech offers affordable SEO packages in India for small to mid-size enterprise (SME). Choose your monthly SEO package that fits into the budget!
The SEO cost per month in India is between Rs 5000 and Rs 25000, depending on the services provided. With regards to SEO, this is the most often used price structure.
Average SEO costs are $100-$250 an hour for India SEO Expert agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.