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A graphic designer is a professional person who creates various artistic images or designs either by hand or by designing software on the computer. Its purpose is to convey an idea to the people through its design or picture, to motivate people towards something or to give a message to the people.
Graphic design is a kind of art, in which the message is made effective with the help of text and graphics. The message can be graphics, logo, brochure, newsletter, poster or any other form.
Graphics are all around us, everywhere in the form of images, logos, text, icons, etc.
If you think about the textures, shapes, colors, fonts, etc. that you see on a daily basis in packaging, advertisements, etc., they all fall under graphic design.
It would also not be wrong to say that graphics have become an important part of our life, which we like to see, and we are attracted towards things by seeing them, and like them or not.
In today’s digital world where everything is computerized. Things are being prepared by computers instead of hands, and users ie customers also choose, or like these things through digital means.
So an important reason for people to like something or get attracted towards it is its Graphics i.e. the picture made in it or its design.
It is also important to know why Graphic Designer is important. Graphic designer is important for many reasons. First, it’s the basis for every logo design you’ll ever see. Second, think about all the social media content and ads you see every day. Yes, all graphic design.
Furthermore, graphic designer is a part of book cover design, magazine page layout, food product design, apparel design and more. Here are some statistics to help drive our point about how essential the graphic arts are.
You should have a good grasp on the basis of graphic design and where it came from. Now let’s talk about the types of graphic design that you know today. Some of these, you may not even realize are graphic design.
let’s look at.
Type #1: Brand Identity Design
The first type of graphic design is designing a brand identity. As a business professional, this is the single most important type for you to know.
While your company will likely use these different types, no company can be successful without a brand identity.
A brand identity includes the following:
types of colors
Pattern / Size
Graphic designers specialize in only a couple of different types of design. Brand identity designers must be well-versed in graphic design trends, what types of designs appeal to customers, and much more.
Type #2: Marketing and Advertising Design
The next type of graphic design we are going to cover is marketing and advertising design. This specialization focuses on the graphics we see on social media, websites and advertisements both online and offline.
All the billboards you see while driving by, all the brochures you see at the coffee shop counter and all the commercial social media graphics you see while scrolling through your feed are part of marketing and advertising graphic design.
There are any number of marketing materials that can be created to promote a brand, and many designers specialize in this type of graphic design.
Type #3: User Interface Design
User Interface (UI) design focuses more on designing the actual websites, apps, software and other online programs.
This expertise requires the designer to understand how to create an attractive design, while also ensuring that it is easy for the user to navigate and understand.
Our UI team has worked hard to create an easy-to-use interface for Visme’s design tools so that both new and experienced users can get the most out of their experience.
Type #4: Product Design
Product design involves creating the overall design of products and how they are presented to an audience. This can be anything from T-shirt prints and bottles to the actual design of a watering can or coffee mug.
Take these products from Frank Body, for example. The bottle sizes are designed for all skin care types, but a designer also had to create designs that would be on each bottle or package.
Product designers have to make sure that the products they create work well for the user. Sometimes this involves redesigning products that people already use and love while other times it may entail designing something entirely new.
Type #5: Publication Design
The next type of graphic design we’ll cover is publication design. Publication design includes the design of things like magazines, eBooks, white papers, reports, books, newsletters, brochures, etc.
Publication designers need to be able to create an attractive design that is still readable and ensures that the information flows well on each page.
In this regard, it is not all just about the design. The actual words and content should also be of great quality, accentuating the design as well.
Here is an example of an easy to read and well designed publication. The cover features an illustration and highlights what readers will find inside, while the inner pages do a great job of illustrating the content and calling out key points, while ensuring that the copy is the star of the show.
Type #6: Packaging Design
Another important type of graphic design is packaging. When you’re selling something that many other companies sell, you need to find some way to be unique – sometimes your packaging can help you do that.
Whether you’re looking to attract a certain audience with a minimalistic packaging design or you’re creative, unique packaging is important.
Take a look at this toilet paper roll packaging. Getting creative with it will make people choose your product over others, simply because it’s cute or it’s different.
Packaging designers are faced with the challenge of finding unique ways to present their products so that consumers choose you over your competition.
Type #7: Typeface Design
Think about all the fonts you see on a daily basis. View the fonts used in this blog post. Somebody had to design all of these.
Every single font, even the most basic ones like Arial and Times New Roman, were created by a typeface designer.
These days, we generally use typeface designs whereas brands want to create their own fonts. For example, Netflix’s logo is in their branded Netflix Sans font, and Samsung’s own SamsungOne font.
Type #8: Motion Graphic Design
Motion graphic or animation design is another type of design that you often see in videos and GIFs.
Designing animation or motion graphics requires a special set of tools and the creation of something that moves.
If you want to start small, you can use Visme’s Video Maker to create a motion video by customizing the template below.
Type #9: Illustration Design
The last type of graphic design we’re going to cover is illustrative design.
This type of graphic design is commonly used in professional programs such as Adobe using a stylus and touchscreen to draw out elements and turn them into digital designs. However, every designer has their own style and process.
You’ve seen this style a lot in our blog graphics. We include illustrative design in many of our blog headers to help them stand out.